STRATEGI PENGRAJIN KAIN TENUN DALAM MENINGKATKAN PENDAPATAN DI KELURAHAN RABADOMPU TIMUR KOTA BIMA TAHUN 2025

Abstract

This study aims to determine the Strategy of Woven Fabric Craftsmen in Increasing Income in Rabadompu Timur Village, Bima City in 2025. This type of research is descriptive research using a qualitative research approach method. The subjects in this study were 37 mothers who work as weavers. The types and sources of data used are primary data and secondary data. The instruments used in this study are observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation and data verification. The results of the study indicate that the Marketing Strategy used to increase Income is to use the marketing mix strategy or 4P marketing mix, namely Product (product), Price (Price), Distribution channels (Place) and promotion (Promotion). Furthermore, the implications of this study are Increasing Family Income Welfare consists of several indicators, namely health, education, income, and access to information and communication technology. Based on the results of observations and interviews with informants, the author obtained information that informants felt they were able to fulfill family welfare in terms of health, education, income, and access to information and communication technology.